• Shea Simmons

I Tried The Instagram Hair Mask You've Seen All Over The Internet

There are a few products that pop up on social media all the time. From Glow Recipe's Watermelon Glow Sleeping Mask to GlamGlow's chrome colored peel-off mask, Instagram likes what it likes. Apparently, the hair mask Instagram likes the most is Coco & Eve, so I tried it.

If you're looking for the best hair mask out there, options may seem limitless. From the classic Don't Despair, Repair from Briogeo to more affordable finds like Kristin Ess at Target, there's a lot to go around. None, though, have the internet presence that Coco & Eve have. From their adorable pink packaging with a green palm leaf emblazoned top to the super cute tangle teaser you get with your purchase, it's definitely an Instagram favorite, and it turns out, it's the best hair mask I've ever used.

The Coco & Eve Like A Virgin Hair Mask has a few claims, and they pack a big punch. The mask is meant to revamp dry hair that's been damaged by styling, condition to prevent further moisture loss, and like its name suggests return your hair to "virgin" status (aka to hair that's never been color of heat treated). Honestly, it does it all. I have used the mask while my hair still had color treatment in it, and not only did it smooth and hydrate my hair, but it was so good that I only had to blow dry my naturally curly hair and didn't need to run a flat iron through it at all afterward.

As for how to use it, there are a couple of different ways. My favorite is on weekends before I shower. While the fast use is to apply after shampooing and leaving in for 5-10 minutes before rinsing in the shower, if you love a deep condition or need extra moisture, with a little extra time you can get it.

For me, this means applying the mask to my hair dry and brushing it through with the included brush. I let the mask stay in my hair for 20 minutes and then hop in the shower and rinse. By leaving the mask on longer, I feel like my hair is smoother and more hydrated than before, and plus, the smell of the mask seems to stay in my hair longer, and this sweet, coconut scent is straight from some magical tropical heaven.

As for who can use it? Anyone! The mask is safe and great for all hair types and textures. Whether you've got chemically treated hair or you're rocking your natural texture, the mask will be great for you. If you're a vegan, even better news! The product is totally vegan and cruelty-free, so no nasty testing on animals.

If you want to try Coco & Eve (and you should because it could just be the internet's best hair mask), you can head to the brand's website now. They have multiple bundles you can purchase, but if you're looking to try the product before investing the $45 (including the brush), don't worry. The brand is currently selling Christmas crackers that'll get you a mini size for just $13 (and it comes with two hair ties).

coco & eve mini hair mask
Coco & Eve Travel Size Crackin' Coconuts Holiday Cracker, $12.90, Coco & Eve

Grab the hair mask now. I promise you won't regret it.

Images: Coco & Eve/Instagram (3); Coco & Eve

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